Introduction
99% of all sales of cranberries were made by National Cranberry Cooperative(NCC).
Problem: incontrollable overtime costs & truck queue
Walliston’s answer: buying and installing two new dryers
Problem analysis
Destoning, Dechaffing and drying capacity
- Dry berry process
Destoning: 1500(bbl/hr) * 3 = 4500(bbl/hr)
Dechaffing: 1500(bbl/hr) * 2 = 3000(bbl/
problems, Will Walliston, the superintendent, suggested buying and installing two new dryers and convert the bins for dry berries so that they can hold both water harvested and dry berries.
About this case, we went through a procedure to get the best solution regarding adding new dryers and converting bins. Moreover, we discussed our own creative solutions considering the trend of increasing wat
A. SONY is a leading multinational conglomerate corporation
Employs more than 171,000 people worldwide.
Annual revenue in 2009 was almost $8 billion, with almost $1.5 billion in profit.
Comprises of diverse divisions
B. SONY is losing its position
Profitability falling gradually since 1997 from 8% to 1% in 2006
No more worlds first, creative products
Problem of organization rather
1. Introduction
For solving problem of “School violence”, we thought about lots of methods. But we thought that these methods are not creative. So we use some creativity methods to find our solution. Finally we choose to make an application for solving our problem. There are some reasons why we choose to make an application. First, almost students have smart-phone so it can make communicate
represents a rotating leader and a core group, making
everyone a leader. Every member will be eager to make opinions,
and are more likely to find better, creative solutions than Kraft food.
§ Also Kraft food may seek for outside advisers like the colleague in
Orpheus group. Creative external advises can be a good guideline
for such a stiff organization like Kraft Food.
1) INTRODUCTION
The National Cranberry Cooperative case present the production and operation problems faced by plant processing berries in the USA, in the seventies.
- PRESENTATION OF NCC & THE CRANBERRY INDUSTRY
As volume of the harvested berries increased, problems arose in the transformation of those berries into saleable products. This was the case in NCC’s receiving plant n°1 (RP1).
As we can see on the graph, the plant process both dry and wet berries and those berries go through different operations. Destoning is unnecessary for wet berries because the water already separated the berries from the bushes. And, of course, drying is unnecessary for dry berries. We can see that a problem clearly arise with the wet fruits processing. This problem needs to be solved quickly, th